Bitcoin News Today: A Web Company Bets Big on Bitcoin’s Future Value

The Smarter Web Company, a UK-listed technology firm, has acquired 45 Bitcoin units at an average cost of £82,919 per coin, increasing its total Bitcoin holdings to 2,440 BTC, valued at approximately £201 million [1]. The purchase was announced on 28 August 2025 and is part of the company’s “10 Year Plan,” which includes a continuous treasury policy of Bitcoin accumulation [1].

The recent acquisition brought an additional £3.7 million into the company’s Bitcoin reserves, with the purchase price reflecting both UK and U.S. dollar equivalents [1]. The Smarter Web Company has reported a Year-to-Date BTC Yield of 56,105%, demonstrating a significant appreciation in the value of its Bitcoin holdings since the start of the year. Over the past 30 days, the company achieved a BTC Yield of 28%, further highlighting the rapid growth in its cryptocurrency assets [1].

The company, which provides web design, development, and online marketing services, began accepting Bitcoin as a form of payment in 2023 and has since integrated Bitcoin into its broader financial strategy [1]. It operates under the belief that Bitcoin represents a key component of the future financial system and is actively pursuing acquisition opportunities that align with its digital strategy [1].

As of the announcement date, The Smarter Web Company holds approximately £600,000 in net cash reserves that may be allocated toward future Bitcoin purchases [1]. The company has not yet disclosed further details on the timing or volume of subsequent Bitcoin acquisitions, though it has emphasized the importance of a disciplined and strategic approach to treasury management [1].

Despite these risks, the Board has reiterated its commitment to Bitcoin as an appropriate store of value and growth for the company’s reserves. The company's strategic use of BTC Yield as a performance indicator reflects its focus on evaluating the effectiveness of its Bitcoin acquisition strategy [1].