YouTube TV will introduce subscription packages based on genres starting in 2026

YouTube TV to Introduce Genre-Focused Channel Bundles in 2026

YouTube TV, owned by Google, has revealed plans to roll out over 10 new channel bundles tailored to specific genres starting in early 2026. This marks the first time the service will move away from its traditional all-in-one channel lineup.

With these new options, viewers will have greater freedom to select and pay for only the types of content they’re interested in.

Sports Bundle and Add-Ons

Among the upcoming packages is a sports-focused bundle, which will provide access to all major broadcast channels and sports networks, including FS1, NBC Sports Network, the full suite of ESPN channels, and ESPN Unlimited. Subscribers will also have the option to add extras like NFL Sunday Ticket and RedZone.

Features and Additional Packages

Subscribers will continue to enjoy popular features such as unlimited DVR, multiview, key plays, and fantasy view. While YouTube TV hasn’t released the complete list of new bundles, it has confirmed that there will be options for news, family, and entertainment content as well.

Flexible Pricing for Targeted Viewing

The introduction of these genre-based plans is likely aimed at attracting viewers who prefer not to pay the current $82.99 monthly fee for the full channel lineup, especially if they’re only interested in certain types of programming. This approach may also appeal to those looking to avoid frequent price increases by allowing them to customize their subscriptions and potentially lower their monthly costs.

Currently, YouTube TV’s base plan costs $82.99 per month and includes live and on-demand programming from major networks. The new, smaller bundles are expected to be more affordable, though specific pricing details have not yet been announced.

“TV should be easy, giving viewers greater control over what they want to watch,” stated Christian Oestlien, YouTube’s Vice President and head of subscriptions, in a recent blog post. “Our aim is to provide more choices so you can personalize your subscription. Whether you stick with our main plan of over 100 channels, focus on sports, combine sports and news, or choose a package centered on family and entertainment, you’ll be able to select the plan that fits your needs.”

Industry Trends and Competition

This shift comes as other TV services have started offering lower-priced streaming packages focused on particular genres. For instance, DirecTV has introduced “genre packs” for sports, entertainment, news, and children’s programming, while Fubo launched a sports bundle last August. Sling TV has also long promoted customizable à la carte channel options.