Celebrity partners are unnecessary: Establishing your own influence from the ground up

Turning Athletic Fame into a Force for Good

Kyle Rudolph and Jon Walburg, the minds behind Alltroo, discuss how they channeled their professional sports backgrounds into creating a unique fundraising platform. Their initiative empowers people to support a wide range of causes while offering the chance to win exclusive prizes. In this episode of Build Mode, they detail how tapping into their personal and professional connections helped them shake up the world of charitable donations. From generating $500,000 for the NFL in their debut year to navigating the pitfalls of rapid expansion, they share insights on shifting from traditional $10,000 golf events to accessible $10 raffles, fostering trust among celebrities and supporters, and the vital role a strong network plays in achieving success.

Catch new Build Mode episodes every Thursday—subscribe to the podcast or tune in on YouTube. Hosted by Isabelle Johannessen, with production and editing by Maggie Nye, and audience development led by Morgan Little. Special thanks to the Foundry and Cheddar video teams for their contributions.