This VC spends nothing on PR, yet boasts a portfolio of 12 unicorns
Bridging the Gap Between Technology and Society
While technological advancements surge forward, society often finds itself struggling to keep pace. Masha Bucher, the founder and general partner at Day One Ventures, established her firm with the mission of narrowing this divide. By merging venture capital with proactive public relations, she empowers her portfolio companies not only to secure funding but also to stand out in a crowded market.
Day One Ventures has supported early-stage companies such as World, Superhuman, and Remote.com. Impressively, twelve of their investments have reached valuations in the billions.
Insights from the TechCrunch Equity Podcast
On a recent episode of TechCrunch’s Equity podcast, Rebecca Bellan interviewed Bucher to discuss the shortcomings of conventional PR, her approach to selecting founders, and the importance for today’s startup leaders to maintain a strong online presence.
Key Topics Covered in the Episode:
- Bucher’s perspective on why her background in venture capital enhances her PR skills, and her critique of the traditional PR approach as being out of sync with startup needs.
- Her strategies for evaluating teams and identifying truly outstanding founders.
- The necessity for founders to diversify their online platforms, along with Bucher’s straightforward—sometimes controversial—tips for launching a social media presence.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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