Polkadot News Today: Las Golondrinas Connects Culture with Cryptocurrency, Leading the Way for Web3 Tourism in Latin America

Las Golondrinas Hotels, a hospitality brand inspired by surf culture and established by Gerónimo Usuna along with two-time ISA Surfing World Champion Leandro "Lele" Usuna, has revealed a new strategic alliance with

to introduce stablecoin payment options at all its locations. Starting this month, guests are able to reserve accommodations, attend events, and enjoy experiences by paying with or through Polkadot's Asset Hub, for utilizing the blockchain platform. This initiative places the hotel group at the leading edge of Web3 integration within the travel industry, in step with Latin America's increasing adoption of blockchain solutions.

Through this partnership, guests can make payments directly via Nova Wallet or through major exchanges such as Binance and Crypto.com. Leandro Usuna highlighted that this step demonstrates the brand’s dedication to progress and inclusivity, saying, "By implementing Polkadot's blockchain, we’re offering our guests a more efficient, cost-effective, and open payment method—while staying connected to our core values of freedom, nature, and creativity." Gerónimo Usuna further remarked that the project furthers Las Golondrinas’ goal of merging culture with technology, delivering "genuine value and financial stability to travelers, no matter their home currency or country."

Las Golondrinas operates properties in Argentina, Ecuador, El Salvador, and the Dominican Republic, and is planning to expand into Panama. The hotels combine elements of surf lifestyle, remote work facilities, and co-working environments, appealing to global travelers looking for adventure and community. The brand’s ambassador program features Olympic athletes and top surfers, and collaborations with companies like Corona further strengthen its presence in lifestyle tourism.

The adoption of Polkadot's Asset Hub comes at a time when blockchain technology is rapidly gaining ground in Latin America.

, shows that the region is one of the fastest-growing areas for stablecoin adoption, fueled by the need for affordable and rapid transactions. Polkadot’s Asset Hub, built for scalable digital asset applications, offers a secure base for international payments and practical Web3 implementations. Gerónimo Usuna commented that this collaboration "is about more than just payments—it’s about using technology to connect people."

This move also mirrors a larger trend in the hospitality sector’s shift toward decentralized finance. As stablecoins become more popular for their reliability and efficiency, Las Golondrinas’ adoption of crypto payments could mark a turning point for digital-friendly travel. The 20% discount encourages more guests to use the service, especially those who are technologically inclined or seeking alternatives to conventional payment systems. With Polkadot’s robust security and interoperability, the hotel group aims to streamline transactions and minimize exposure to fiat currency fluctuations.

Las Golondrinas’ foray into blockchain-based payments highlights the transformative potential of Web3 in the tourism industry. By utilizing stablecoins, the brand addresses challenges like high transaction costs and complicated currency exchanges, which are particularly significant for international guests. As Latin America continues to lead in crypto innovation, such partnerships could pave the way for other hospitality businesses to embrace decentralized technologies.