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Creator Tayla Cannon secures a $1.1 million investment from Slow Ventures’ creator fund to develop PT software

Creator Tayla Cannon secures a $1.1 million investment from Slow Ventures’ creator fund to develop PT software

Bitget-RWA2025/11/18 15:46
By:Bitget-RWA

In 2023, Tayla Cannon relocated from Australia to the United States for a new job in a city she had never visited before.

“No relatives, no acquaintances, just a new beginning,” she shared with TechCrunch. Having dealt with persistent back pain herself, she initially pursued a career in physiotherapy, hoping to positively impact others. However, the conventional physiotherapy approach never truly inspired her.

She later transitioned into interventional cardiology, but found herself increasingly dissatisfied with the physical rehabilitation model, which she described as “localized, reactive, and focused on volume.”

During her free time, she began creating content online, offering her insights on “proactive” and “holistic” methods for pain relief.

This side project quickly gained momentum.

Today, she boasts over 130,000 Instagram followers, runs a business called Athletic Rebuild that offers rehabilitation and performance coaching for athletes, and is preparing to launch Rebuildr—a HIPAA-compliant mentorship platform designed to help rehab professionals manage their businesses online—early next year.

“I never set out to start a company; I was simply sharing my thoughts online and encouraging people to reconsider what care could be,” she explained.

Cannon’s work attracted the attention of Slow Ventures, which revealed on Tuesday that it had invested $1.1 million in a seed round. She is among the first creators to receive funding from Slow Ventures’ $60 million Creator Fund, which aims to support content creators and influencers making a significant impact online.

Cannon mentioned that when she began posting her ideas on social media in 2024, she had no concrete plan and later chose to make it her career. “There was no blueprint, no plan, and definitely no business model behind it,” she recalled. She attributes her achievements to what most creators do—staying true to herself and sharing honest, unfiltered opinions.

However, growing a brand on social media comes with its own set of obstacles. Her online presence—and thus her brand—expanded rapidly, which was both exciting and challenging. She quickly realized she needed to learn about business fundamentals, consumer behavior, and content planning to reach new audiences. “None of these skills are taught in healthcare,” she added. “We’re trained to care for people, not to build brands.”

A pivotal moment came when she recognized that she was the limiting factor in her own business. “I couldn’t keep expanding something that relied entirely on me. I needed to create something that could grow independently,” she said, noting that she eventually brought on a team to assist with her ventures.

Her approach also evolved as she shifted from merely discussing the shortcomings of the rehab industry to actively developing solutions. According to Cannon, Rebuildr aims to “completely transform care from a localized, reactive approach to a proactive, holistic model,” integrating consumer solutions, clinicians, education, and the necessary software to scale it all.

She met the Slow Ventures team through a friend who invited her to one of their events in Austin. “I had no intention of seeking investment,” she said. “I wasn’t pitching or even preparing any materials.” Nonetheless, she connected with Megan Lightcap, an investor at Slow, and shared her vision for Rebuildr.

“That conversation was a catalyst,” Cannon said, adding that Slow Ventures has helped her “envision an even larger version of Rebuildr” than she had previously imagined.

Other software options for personal trainers include TrainHeroic, Trainerize, and Everfit. Cannon hopes that Rebuildr will fundamentally change the rehabilitation sector.

“My goal is to make top-tier rehab available to anyone, anywhere, without being restricted by location, insurance, or short appointment times,” she stated.

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Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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