XRP News Today: Ripple's Efforts with Institutions Meet XRP Price Fluctuations Amid Growing ETF Anticipation

Ripple, the blockchain enterprise responsible for

, is intensifying its efforts in institutional finance as it readies for a possible XRP exchange-traded fund (ETF) debut. The company has broadened its capabilities through targeted acquisitions and new product offerings, seeking to establish itself at the forefront of crypto-focused financial solutions. Despite these moves, XRP’s market value remains debated, with the token trading at $2.27 at the time of writing, based on a .

Ripple’s most recent initiative is the introduction of Ripple Prime, a U.S.-based digital asset spot prime brokerage, as detailed in a

. This platform enables institutional clients to conduct over-the-counter (OTC) transactions in leading cryptocurrencies such as XRP and RLUSD, as well as in traditional markets like forex, derivatives, and fixed-income products. Notably, it offers cross-margining, allowing users to balance OTC positions with assets like CME futures and options, thereby streamlining the trading process. This development follows Ripple’s $1.25 billion acquisition of multi-asset broker Hidden Road and the purchase of crypto wallet provider Palisade, which will be incorporated into Ripple Custody to strengthen its custody and payments framework.

The company’s institutional strategy is further highlighted by its expanding regulatory presence. Ripple now possesses more than 75 licenses worldwide and collaborates with prominent banks such as BBVA, DBS, and the crypto arm of Société Générale. These actions coincide with growing speculation about an upcoming XRP ETF. Grayscale Investments has recently submitted Amendment No. 2 for its Grayscale XRP Trust, aiming for SEC approval to list the fund under the ticker GXRP on NYSE Arca, according to a

. The trust is designed as a passive investment product, intended to track the value of XRP, and will issue shares in groups of 10,000, with Coinbase Custody and The Bank of New York Mellon responsible for custody and administration.

Bitwise and Grayscale have each announced ETF management fees of 0.34% and 0.35%, respectively, as the race to launch the first XRP ETF heats up. Market observers, including ETF Store President Nate Geraci, expect a regulatory verdict by the end of 2025, with a potential launch date around November 13. XRP’s total market value is currently $170 billion, placing it fifth among digital assets, though its price has ranged from $0.50 to $3.55 over the last year.

The disparity between Ripple’s business expansion and XRP’s price swings prompts debate over whether increased institutional involvement will lead to lasting demand for the token, as noted by BeInCrypto. Although Ripple’s infrastructure upgrades reflect confidence in the long-term outlook, investors remain wary, with XRP experiencing a 15% drop over the past week. The SEC’s ultimate ruling on the ETF could prove pivotal, either boosting institutional participation or underscoring the regulatory challenges facing the broader move toward tokenization.