When Belief Becomes a Meme: The Life of Ju Coin and Crypto’s Self-Narrative

Everyone is the director of their own Ju Coin life.

Written by: 0xAlpha

From "Apple Life" to "Ju Coin Life"

Recently, a phrase has gone viral in the Chinese internet: "Apple Life vs Android Life."

This meme originated from a livestream by Douyin influencer Hu Chenfeng, who used mobile phone brands to satirize social class and consumer anxiety. A shabby rental apartment is "Android Life," while coffee shops and study abroad routines are "Apple Life."

What started as a joke quickly evolved into an online phenomenon. Netizens began creating all kinds of derivative terms on social platforms: "Apple Degree," "Android Logic," "Apple Love," "Android Commute," and so on. Between laughter and self-mockery, people completed a self-reflection.

The popularity of this meme reveals a deeper symptom of our era: the binding of consumption and identity, the anxiety of class imagination, and a self-narrative laced with irony. When brands become an extension of identity, what are we really choosing?

As a result, similar usages quickly spread. In the crypto world, various "XX Life" phrases have emerged to describe the lifestyles and investment philosophies of different project users.

A "Not So Meme" Meme

At first, "Ju Coin Life" was just a spontaneous creation by the Ju.com community. However, its trajectory of spread is different from other memes, because of the depth of time accumulated behind it.

The predecessor of Ju.com was established as early as 2013. At that time, the crypto world was still very primitive: no DeFi, no NFT, just a group of young people full of idealism about digital finance. They experienced several bull and bear cycles, faced doubts and misunderstandings, and were even ignored at times. But they did not disappear; instead, they quietly rebuilt.

In 2024, it was renamed JuCoin. In 2025, it was upgraded to Ju.com—a simpler name, but with greater ambition. They did not choose to hype concepts; instead, they launched products one by one: JuPay integrated crypto payments into daily life, JuCard enabled global consumption experiences, xBrokers promoted the on-chain migration of real-world assets, and JuChain provided foundational support for the ecosystem with one-second block times.

This slow and persistent approach gives "Ju Coin Life" a different character. In the fast-paced culture of speculation, it seems unusual, even a bit rebellious.

The Warmth in the Community

To understand "Ju Coin Life," you must look at its community.

In the group, some share their testing experiences with JuChain, some study JuPay's cross-border payment speed, and others organize Ju.com's development timeline and product update pace. Of course, some discuss the market, but it's more like reviewing the project's execution and sense of direction.

This atmosphere is very similar to early internet tech communities: everyone wants to make money, but they are even more eager to understand what they are participating in.

A saying circulates in the community: "Charge in with a smile, that's a true Ju person." This phrase expresses an attitude: to remain optimistic and clear-headed in the face of storms.

We interviewed a community user. At the beginning of this year, he met Ju.com founder Sky face-to-face in the East 8th District and decided to build an early position in the JU platform token. Three months later, he took out his principal and took profits in batches, with over $300,000 more on his books. But when the price corrected, he re-entered, still chanting "50U by year-end."

Someone asked him, "Are you stupid? Can't you just take your profits and leave?"

He replied, "What I believe in is the entire Ju.com team."

This is the warmth of the community.

This warmth is also reflected on-chain. On October 8, $Ju Coin Life was launched on CookPump, the Meme platform in the JuChain ecosystem. In just two days, the number of holding addresses surpassed 27,000, the market cap broke $300 million, and the price surged over 7,400,000%. Behind these numbers is real participation, as well as the release of more than a decade of accumulation in the Ju.com ecosystem.

A Narrative Experiment of Time and Trust

In the world of memes, time is measured in hours. Take off today, zero out tomorrow, and switch to a new hot topic the day after. But Ju.com took more than a decade.

From 2013 to 2025, over more than ten years, they experienced the ebb and flow of cycles. Each generation of users has left their mark on this timeline. Precisely because of this long accumulation, "Ju Coin Life" has become a collection of memories.

A community member wrote: "At that time, I didn't fully understand the phrase 'gather the power that belongs to you,' but looking back now, that was the opening line of Ju Coin Life."

For old users, it means companionship and watchfulness. For new users, it is a smooth, tangible on-chain experience. And for the entire industry, it may represent a shift: when short-term frenzy gives way to long-term building, when speculation starts to yield space to co-creation, memes may truly become a sustainable cultural form.

This year, at TOKEN2049 in Dubai and the East 8th District, Ju.com appeared as a platinum sponsor, and CEO Sammi spoke on stage about a phrase: "Rewrite the impossible." This also summarizes the trajectory of the past decade—they are indeed proving that a medium-sized exchange can find its place in fierce competition through products and services.

Everyone Is the Director of Their Own "Ju Coin Life"

In this market full of uncertainty, some choose to get in and out quickly, while others choose to stick it out to the end. There is no right or wrong, only different time scales.

"Ju Coin Life" provides a new narrative template: it synchronizes emotional value with ecosystem building, making belief an action.

There are dreams and opportunities, gains and losses, light and shadow, laughter and tears.

Everyone is the director of their own Ju Coin life.