TRUMP token issuer Fight Fight Fight is raising between 200 million and 1 billion USD to establish a digital asset financial company.

According to ChainCatcher, citing Bloomberg, sources revealed that Fight Fight Fight LLC, the startup that issued its meme coin “TRUMP” just days before Trump’s second presidential inauguration, is raising at least $200 million to establish a digital asset reserve company to accumulate this struggling token. Reportedly, the target amount for this round of financing is as high as $1 billion. However, the deal is still in preparation and whether it will be completed remains uncertain.

It is reported that the digital asset reserve company (DAT) established for this meme coin is Fight Fight Fight’s latest attempt to boost its price. The token plummeted shortly after its launch and has remained sluggish since. Data compiled by CoinGecko shows that the TRUMP token is currently trading at around $8, far below its January peak of $44.