a16z: Crypto startups need to adopt enterprise-level sales strategies, with localization in Asian markets being key
PANews reported on October 5 that a16z crypto published an article pointing out that as traditional institutions show increasing interest in the crypto industry, crypto startups must adopt robust enterprise sales strategies early on to overcome internal political barriers and existing technology integration obstacles within large institutions, breaking the misconception that "a good product can sell itself." At the same time, a16z also emphasized the importance of establishing a presence in the Asian market. According to a report from Korea Blockchain Week (KBW), projects aiming for success in Asia must establish a physical presence locally and actively align with the local ecosystem, as local users place greater value on legitimacy brought by local partnerships and product launches rather than just focusing on underlying technology. In addition, a16z believes the industry should be cautious of speculative products such as Memecoin and focus on leveraging blockchain technology to empower individuals rather than intermediaries.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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