Japanese Retailer Mac House Increases BTC Holdings to 106.65

Japanese clothing retailer Mac House listed on the Tokyo Stock Exchange under Gyet Co., Ltd. (7603.T). It has expanded its Bitcoin holdings. The company confirmed in a September 26 filing that it purchased an additional 18.17 BTC. This brings its total holdings to 106.65 BTC. This latest acquisition follows a series of consistent purchases made throughout August and September. The company began buying Bitcoin after a shareholder resolution earlier this month authorized crypto. As part of its treasury management strategy. With Friday acquisition, Mac House has now invested approximately ¥1.8 billion ($12M) in Bitcoin at an average purchase price of ¥16.88M per coin.

Purchase Timeline and Accumulation

According to the filing, Mac House has steadily built its position over several transactions:

• August 21: 17.51 BTC purchased
• September 22: 23.18 BTC purchased
• September 24: 23.92 BTC purchased
• September 25: 23.88 BTC purchased
• September 26: 18.17 BTC purchased

These purchases align with the company’s disclosure earlier this week. That it would gradually add Bitcoin to its balance sheet. Rather than making a single large acquisition Mac House has opted for a staggered strategy. This spreads its exposure over multiple dates to mitigate market volatility. At the current exchange rate, the company’s Bitcoin holdings place it at rank 98 in BitcoinTreasuries.net “Bitcoin 100” list. A ranking of publicly disclosed corporate Bitcoin holders.

Corporate Strategy and Risk Management

Mac House emphasized in its announcement that the impact of these Bitcoin holdings has not yet been factored into its earnings forecast. The company plans to mark its Bitcoin to market quarterly, recording gains or losses in line with accounting standards. This approach signals that while Bitcoin is now officially part of the company’s treasury reserves. 

It will be treated carefully to avoid unexpected disruptions to quarterly guidance. Any material impact on performance will be disclosed promptly. Management described the move as part of a long term diversification strategy, not a short term speculative bet. The company is positioning Bitcoin as a potential hedge in an uncertain economic environment. While continuing to focus on its core retail business.

Broader Business Developments

The Bitcoin purchases come as Mac House pursues other strategic initiatives. On September 25, the company announced it had signed a basic agreement to acquire Tet Homme Co., Ltd., which will become a subsidiary. The move is expected to strengthen its men’s apparel line and enhance its competitiveness in the domestic market. By pursuing digital asset diversification and business expansion through acquisition. Mac House appears to be balancing innovation with operational growth. This dual strategy reflects a broader trend among Japanese companies. Those seeking resilience amid shifting consumer behavior and evolving global markets.

Growing Role of Bitcoin in Japan’s Corporate Landscape

Mac House joins a small but growing number of Japanese firms adding Bitcoin to their balance sheets. While Japan has historically taken a cautious regulatory stance on digital assets . Companies are increasingly experimenting with ways to integrate crypto into treasury and business models. For Mac House, the move may also serve as a way to connect with younger, digitally native consumers. Who are more comfortable with crypto adoption. 

By holding Bitcoin, the company signals not only financial foresight. But also alignment with broader technological shifts in global commerce. With 106.65 BTC now secured, Mac House stands as one of the notable Japanese companies. It publicly embraces Bitcoin as part of its balance sheet. How this strategy develops will depend on market conditions, regulatory updates and the company’s ability to balance risk with long term opportunity.