Wealthy investors want guidance, but don’t trust advisors

• • Investors seek consultants with expertise in cryptocurrencies
  • High demand for financial education in digital assets
  • Cryptocurrency ETFs are preferred by wealthy investors

The most recently report CoinShares’ survey highlights a growing distrust among high-net-worth investors and their financial advisors when it comes to cryptocurrencies. While most respondents expressed a strong interest in receiving expert guidance on digital assets, many still view their advisors as ill-equipped to navigate this evolving market.

CoinShares says wealthy investors want crypto advice — but don't trust financial advisors to give it https://t.co/rLqE6CaciY

— Crypto Brothers (@LosKruptos) June 24, 2025

The survey, conducted with 500 investors — including high-net-worth individuals and investors with an intermediate profile — showed that 82% said they were more inclined to hire advisors who offered support on cryptocurrencies. However, 29% of participants identified the lack of practical experience and the difficulty of advisors in explaining the risks as reasons for distrust.

According to CoinShares CEO Jean-Marie Mognetti, “Digital asset adoption is rapidly growing among self-educated and actively engaged investors — but that doesn’t mean they want to go it alone. They are looking for advisors who can act as strategic partners, not product promoters.”

The report also revealed that 89% of current cryptocurrency holders plan to increase their exposure by 2025. More than half of these investors trade or monitor the market on a daily basis, reinforcing that assets such as bitcoin and Ethereum are already part of wealth management.

Even so, trust in consultants is directly linked to technical qualifications: 55% said it is “extremely important” that these professionals have specific knowledge in cryptocurrencies, and 51% are willing to look for consultants who also offer education on the subject.

Another relevant point is that regulated products, such as ETFs, have surpassed centralized brokerages as the main way to access the market. Among investors with greater purchasing power, 28% prefer regulated products, compared to 21% who use exchanges.

CoinShares also highlights that investors outside the top of the wealth pyramid see cryptocurrencies as an opportunity for financial advancement. However, the lack of guidance makes them resort to public tools and open sources, increasing the importance of consultants who are truly qualified in this segment.