Strive CEO Matt Cole has called on American gaming and software retailer GameStop to convert $5 billion in cash reserves into Bitcoin .
A few days ago, Cole sent a letter to GameStop CEO Ryan Cohen, in which he wrote that the organization has a great opportunity to improve its financial performance if it uses Bitcoin as the main reserve asset.
In his opinion, thanks to such investments, GameStop can become one of the leading players in the financial market.
Recall that Strive owns GameStop shares through its exchange-traded funds ( ETF ), but how many there actually are remains a trade secret. Thus, the company has a vested interest in GameStop's success.
In addition, Cole stressed that Bitcoin can be used as a risk hedging instrument in the event of macroeconomic uncertainty.
An interesting detail is that Strive CEO urged GameStop to focus solely on digital gold and not include other cryptocurrencies in its portfolio, as they do not have the same potential as Bitcoin .
