Trump Media Moves Into Bitcoin and Digital Asset Investments

Trump Media & Technology Group (TMTG) is expanding into financial services with the launch of Truth.Fi, a division focused on digital assets and investment strategies.

The company plans to allocate up to $250 million across Bitcoin , ETFs, and separately managed accounts (SMAs) as it broadens its presence beyond media.

To oversee these investments, Charles Schwab will manage custody and advisory services, while an affiliate of Yorkville Advisors will act as the registered investment adviser. The firm’s portfolio will focus on industries aligned with American manufacturing, energy, and what TMTG calls the ‘Patriot Economy.’

Beyond TMTG’s expansion, blockchain data reveals that World Liberty Finance, a decentralized finance project linked to Trump, recently acquired 1.2 million MOVE tokens for $940,000 in USDC. MOVE, the native token of the Movement blockchain, has gained attention following reports of a potential connection to Elon Musk’s Department of Government Efficiency.

Additionally, reports indicate Trump holds nearly $200 million in Ethereum (ETH), positioning him as one of the most high-profile political figures with substantial crypto exposure.

TMTG’s move into cryptocurrency and decentralized finance has fueled speculation about its influence on the broader market. The timing of the MOVE token purchase has raised questions among traders, though no official statements have been made regarding its significance.