World Liberty Financial sees surge in token sales following Donald and Melania Trump memecoin launches

World Liberty Financial, the DeFi project associated with President-elect Donald Trump, saw surges in governance token sales after Donald and Melania Trump launched their respective memecoins ahead of Trump’s inauguration on Monday.

The project announced late Sunday night on X that it has “completed” its mission and sold 20 billion tokens or 20% of the 100 billion token supply. The project has now opened up the sale of an additional 5 billion tokens or 5% of the supply. “Due to massive demand and overwhelming interest, we’ve decided to open up an additional block of 5% of token supply,” the project said.

World Liberty Financial’s governance token WLFI saw its cumulative sales reach $254 million late Sunday, up from around $91 million a day earlier, according to Dune Analytics data . Onchain data shows the WLFI token has over 34,000 holders among over 44,500 transactions.

Notably, Tron Founder Justin Sun said in an X post on Sunday that Tron DAO has invested an additional $45 million in WLFI, bringing the total investment to $75 million. Sun became an advisor to World Liberty Financial in November after his project poured a $30 million investment into WLFI.

The Sunday surge in WLFI token sales followed the launches of Donald Trump’s and Melania Trump's memecoins. Over the weekend, the President-elect launched an “Official Trump” memecoin, with Melania Trump soon following suit with her memecoin “MELANIA.”

The Official Trump token quickly surged to a high of around $72 and is trading at $44 at the time of writing. Its market cap currently stands at $8.8 billion, with a $44.1 billion fully diluted valuation (FDV). The MELANIA token’s FDV reached $7.6 billion as it continues to see wild fluctuations in price, according to DEXscreener .