MicroStrategy’s Bitcoin Strategy Propels Firm Into Top 100 U.S. Companies

MicroStrategy’s stock surged nearly 40% after announcing on November 18 that it would sell $1.75 billion in convertible notes to acquire more Bitcoin.

This move boosted the company into the U.S. top 100 publicly traded firms, surpassing Intel and Dell. The funds raised allowed MicroStrategy to buy an additional $4.6 billion worth of Bitcoin , with the offering expanding to $2.6 billion due to high demand.

Since 2020, the company has steadily built its Bitcoin reserves, now totaling $16.5 million. Michael Saylor’s Bitcoin-focused strategy has driven impressive stock performance, with MicroStrategy ranking 87th in the U.S. market and experiencing a 915% rise in 2024.

This aligns with a broader trend of institutional Bitcoin adoption, as companies seek to hedge against inflation and economic uncertainties.

While some analysts view the approach as visionary, others caution about the risks of a Bitcoin-heavy balance sheet, which exposes the firm to potential losses if Bitcoin’s value drops.

However, MicroStrategy’s large BTC purchases are contributing to market liquidity and stability, signaling growing confidence in Bitcoin among traditional investors. The company’s strategy may serve as a key case study for others considering Bitcoin as a core asset.